Military Exchange, Total Management Company

Headquartered in Dallas, Texas, we have over thirty years of service and expertise dedicated specifically to the Military Exchange system. Selected manufacturer partners are concentrated within ten product families: housewares, home furnishings, stationery, electronics, automotive, outdoor living, sporting goods, giftware, furniture/home decor and hardware. Comprehensive worldwide coverage is managed by Division Manager, Regional Sales Managers and field support assistants and Product Demonstrators servicing over 400 exchanges worldwide. Specialized Marketing is dedicated to new technology for growth well into the 21st century. Electronic Data Interchange (EDI) is a cornerstone of this vision. As a recognized leader in the military market, we have made a total commitment to the expansion of EDI formats and guidelines.

EXCELLENCE in business is dependent upon a vast knowledge of your target market.

The military resale market poses a unique challenge for manufacturers. Worldwide in scope, the military resale system requires in-store presence to successfully meet the demands and exceed the expectations of the customer. This is where Specialized Marketing excels.

We represent America's finest manufacturers to the United States Armed Forces marketplace. Everyday, around the world, our representatives provide a level of service second to none within our industry. Specialized Marketing sets the standard, giving your products the special attention they deserve. Find out why Specialized Marketing defines excellence in all areas of representation.

GROWTH stems from responses to change and evolving customer needs. Growth, in fact, is a system. Answering the call of opportunity from the global market is more complex than ever. Success lies in creating flexible infrastructures to deliver value to consumers when they want it, wherever they are.