Merchandising
To attract attention to your products at store level, Specialized Marketing, Inc. representatives guarantee visibility in each exchange. Because we understand our market, we are skilled at securing placement to maximize sales.
- Placement of POP Materials
- Monthly Photo Contest
- Plan-O-Gram Execution
Demonstrations
In-store product demonstrations have proven an effective marketing tool to promote consumer purchase. Specialized Marketing, Inc. strategically schedules demonstrations in conjunction with exchange sales promotions for those manufacturers' products that require additional explanation for the consumer.
- Average of 10,000 In-Store Demonstrations Performed Annually
- Over 200 Experienced Demonstrators
- Positive Sales Impact
- Builds Strong Rapport Between the Exchange, the Manufacturer and the Representative
- Builds Brand Synergy
Promotions
Promotions provide the catalyst for continued growth within our market. We coordinate with each exchange system to assure productive participation in sales events and closely monitor the results, thereby effectively maximizing promotional budgets.
- In-House Production of Support Materials
- Coordination of Sample and Media Needs
- In-Store Merchandising to Ensure Maximum Results
