Specialized Marketing Inc. (SMI) is a Manufacturer Sales Representative for Military Exchange headquartered in Dallas, Texas. Specialized Marketing Inc has over thirty years of service and expertise dedicated specifically to the Military Exchange system. Selected manufacturer partners are concentrated within ten product families: housewares, home furnishings, stationery, electronics, automotive, outdoor living, sporting goods, giftware, furniture/home decor and hardware. Comprehensive worldwide coverage is managed by Division Manager, Regional Sales Managers and field support assistants and Product Demonstrators servicing over 400 exchanges worldwide. Specialized Marketing, Inc., is dedicated to new technology for growth well into the 21st century. Electronic Data Interchange (EDI) is a cornerstone of this vision. As a recognized leader in the military market, we have made a total commitment to the expansion of EDI formats and guidelines.
Specialized Marketing Inc. markets manufacturer's products to the Army and Air Force Exchange Service (AAFES), Navy Exchange Service Command (NEXCOM) and Marine Corps Exchange (MCX).
SMI provides AAFES Representatives at the Military Exchange stores to support products, provide product demonstrations, and manage product sales for manufacturers.
NEXCOM Representative
SMI provides NEXCOM Representatives at the Military Exchange stores to support products, provide product demonstrations, and manage product sales for manufacturers.
MCX Representative
SMI provides MCX Representatives at the Military Exchange stores to support products, provide product demonstrations, and manage product sales for manufacturers.
Specialized Marketing, Inc. believes that the selling process begins with knowledge. Training at every level has proven to be a key factor in sales and growth. Our commitment to this vital aspect of customer service is worldwide. We use several proven methods to achieve training goals: Regional Training Seminars In-Store Training Sessions Product Specific Training Guides and Videos Annual Sales Training Conferences Conducted by our Manufacturers for all SMI Sales Representatives
To attract attention to your products at store level, Specialized Marketing, Inc. representatives guarantee visibility in each exchange. Because we understand our market, we are skilled at securing placement to maximize sales. Placement of POP Materials Monthly Photo Contest Plan-O-Gram Execution
In-store product demonstrations have proven an effective marketing tool to promote consumer purchase. Specialized Marketing, Inc. strategically schedules demonstrations in conjunction with exchange sales promotions for those manufacturers' products that require additional explanation for the consumer. Average of 10,000 In-Store Demonstrations Performed Annually Over 200 Experienced Demonstrators Positive Sales Impact Builds Strong Rapport Between the Exchange, the Manufacturer and the Representative Builds Brand Synergy
Promotions provide the catalyst for continued growth within our market. We coordinate with each exchange system to assure productive participation in sales events and closely monitor the results, thereby effectively maximizing promotional budgets. In-House Production of Support Materials Coordination of Sample and Media Needs In-Store Merchandising to Ensure Maximum Results
Phone Numbers: 800-527-5235, 214-630-8771 or email: contact@smidallas.com
Address: 8220 Elmbrook Drive, Dallas, TX 75247-4010